Increased Social Activity
If your online content isn't promoted on social monsters Facebook and Twitter, it may as well cease to exist. People rely on Facebook as a space for connecting with brands and obtaining interesting information—your blog's content. Image-driven posts elicit increased activity, from user clicks to shares and re-tweets. Since the Internet is overloaded with available and accessible information, you need to stay highly competitive and engaging. Promote original, high-quality content and posts with good visuals that compel people to not only read your content, but share it with others. In 2012, HubSpot compared the number of likes per photo to likes per average post (e.g. text, link and photo) of 8,800 Facebook posts from various company Facebook pages. The study revealed that posts with photos had 53 percent more likes than an average post. Photo posts also generated 104 percent more comments. An eye-catching visual can increase the post's social visibility and interaction, thus driving traffic back to your website. HubSpot also found that their own photo posts got clicked on 84 percent more than text and link posts. Wondering if your imagery is effective? You can gain insight on how effectively your content engages with audiences on social media with a platform like "Spredfast". Branding & Value